Brand print ad reflection
I believe the logo did a pretty good job in the ad. It matched the overall theme and looked like it belonged with everything else going on. The moon inside the word glow is a nice touch it makes you think of nighttime and calming skin care. Which fits the idea of the product that helps your skin feel refreshed and new. The stars in the background also helped bring that nighttime dreamy vibe together so the logo worked well with the whole aesthetic. However the logo could’ve stood out a little more because it kind of blends into the background and doesn’t really grab the persons attention. Maybe if I made the text bolder or giving it a different color it could have helped it pop more. Yes doing the brand research definitely helped when making this ad. Before designing it I thought a lot about what kind of message I wanted to send and who my target audience was. I knew I wanted to create a skin care product that feels calming refreshing and trustworthy, so I picked soft...